OBM + Consulting Services

By: Dr. Carolina Otero

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Lets discuss our 5 Most frequently asked questions

Dr. Carolina Otero Masters in Organizational Behavior Management

1.) Why do I keep posting/marketing my services but receive very to no little sales?

There could be a variety of reasons why you are not seeing success in sales despite your efforts to promote your services. Some possible reasons include:

1. Targeting the wrong audience: If you are not reaching the right people who are interested in your services, your marketing efforts may not generate sales. Make sure you are targeting your ideal customers with your promotions.

2. Ineffective marketing strategies: Your marketing efforts may not be resonating with your target audience. Reevaluate your marketing strategies and consider trying different approaches to see what works best.

3. Lack of value proposition: Your services may not be effectively communicating the value you provide to potential customers. Make sure that your messaging clearly conveys the benefits of your services and why they should choose you over your competitors.

4. Pricing issues: Your pricing may be too high for the market or, conversely, too low to be perceived as valuable. Consider adjusting your pricing strategy to better align with what your target customers are willing to pay.

5. Poor customer experience: If customers have a negative experience with your services, they are unlikely to make repeat purchases or recommend your business to others. Focus on delivering exceptional customer service to improve customer satisfaction and loyalty.

6. Competitive landscape: Your competitive environment may be crowded, making it difficult to stand out from the competition. Consider what sets you apart from other similar businesses and highlight those unique selling points in your marketing efforts.

Overall, it’s important to analyze your current marketing strategies, target audience, pricing, value proposition, and customer experience to identify potential areas for improvement and increase sales for your services.

2.) Why are clients not booking my services through our booking system or website & continue to DM us or call us with lots of questions instead?

There could be a few reasons why clients are not booking your services through your booking system or website and instead opting to contact you through Instagram or phone calls with questions. Here are some possible reasons:

1. Lack of clarity or information on your booking system or website: If your website or booking system is not user-friendly or lacks important information about your services, pricing, availability, or booking process, clients may feel confused or unsure about how to proceed. Make sure your website is easy to navigate and provides all necessary details for clients to make an informed decision.

2. Trust and credibility concerns: Some clients may prefer to reach out directly through social media or phone calls because they want more personalized attention or reassurance before committing to a booking. Consider adding customer reviews, testimonials, or a FAQ section on your website to address common questions and build trust with potential clients.

3. Preference for direct communication: Some clients may simply prefer to communicate directly with a real person rather than going through a booking system. Make sure you are responsive and attentive to inquiries received through all channels to provide personalized and timely assistance to clients.

4. Technical issues with the booking system: If clients are experiencing technical difficulties when trying to book your services online, they may turn to other communication channels out of frustration. Ensure that your booking system is fully functional and user-friendly to minimize barriers to booking online.

5. Limited availability or customization options: If clients have specific requests or need more flexibility in booking your services, they may prefer to discuss their needs with you directly rather than using a standardized booking system. Consider offering customization options or a consultation service to address individual client needs more effectively.

Overall, it’s important to make the booking process as seamless and convenient as possible for clients while also being responsive and accommodating to their preferences for communication. By addressing any potential barriers and providing a positive booking experience, you can encourage more clients to book your services through your website or booking system.

3.) Why do clients feel like my services/products are “too expensive”?

There could be several reasons why clients may perceive your services or products as too expensive. Here are a few possible factors:

1. Lack of perceived value: Clients may feel that the benefits or features of your services or products do not justify the price you are charging. It’s important to clearly communicate the value proposition of your offerings and highlight the unique benefits that set them apart from competitors.

2. Pricing perception: Clients may compare your prices to those of competitors and feel that your prices are higher than the industry average. Conduct market research to ensure your pricing is competitive and aligned with the value you provide.

3. Budget constraints: Clients may be on a tight budget or have limited funds, leading them to perceive your services or products as too expensive. Consider offering flexible payment options or pricing packages to accommodate clients with different budget constraints.

4. Lack of transparency: If clients feel that your pricing is not transparent or that there are hidden fees or costs associated with your services or products, they may perceive them as too expensive. Make sure your pricing information is clear and upfront to avoid any confusion or misconceptions.

5. Perceived quality: Clients may associate higher prices with higher quality and may perceive your services or products as too expensive if they do not meet their expectations in terms of quality or performance. Ensure that the quality of your offerings justifies the price you are charging.

6. Target audience mismatch: Your services or products may not be targeting the right audience or may not align with the needs and preferences of your target market. Conduct market research to understand your target audience’s price sensitivity and adjust your pricing strategy accordingly.

Overall, it’s important to understand the reasons behind why clients feel your services or products are too expensive and address any concerns or barriers that may be impacting their perception. By focusing on communicating value, transparency, and quality, you can help clients see the worth in investing in your offerings.

Overall, it’s important to understand the reasons behind why clients feel your services or products are too expensive and address any concerns or barriers that may be impacting their perception. By focusing on communicating value, transparency, and quality, you can help clients see the worth in investing in your offerings.

4.) Why do I feel like I have to manually always follow up with clients after they show interest in my services & I end up coming off desperate for that sale?

It’s common for businesses to feel the need to follow up with potential clients to ensure they don’t miss out on a sale. However, it’s important to strike a balance between being proactive in your follow-ups and not coming across as desperate or pushy. Here are some tips to help you improve your follow-up strategy:

1. Set clear expectations: When a prospective client shows interest in your services, be upfront about your follow-up process and timeline. Let them know when they can expect to hear from you and what the next steps will be.

2. Provide value in your follow-ups: Rather than simply asking for the sale, provide additional information or resources that can help potential clients make an informed decision. This shows that you are genuinely interested in helping them and adds value to your interactions.

3. Personalize your follow-ups: Tailor your follow-up messages to the individual needs and preferences of each client. Show that you have taken the time to understand their specific requirements and how your services can address them.

4. Use a variety of communication channels: Don’t rely solely on email or phone calls for follow-ups. Consider reaching out through social media, text messages, or in-person meetings to vary your approach and connect with clients in different ways.

5. Be persistent but respectful: It’s okay to follow up multiple times if a client has shown interest in your services, but be mindful of their preferences and boundaries. Avoid bombarding them with messages or calls, and respect their decision if they are not interested.

6. Focus on building relationships: Instead of solely focusing on making a sale, prioritize building a strong relationship with potential clients. Show genuine interest in their needs and concerns, and demonstrate how your services can add value to their business.

By implementing these strategies, you can improve your follow-up process and effectively nurture relationships with potential clients without coming across as desperate for a sale.

5.) Why do I feel like I am always burnt out with not enough time to complete all the things I need to take care of & get stuck doing the little things?

It’s common for businesses to feel the need to follow up with potential clients to ensure they don’t miss out on a sale. However, it’s important to strike a balance between being proactive in your follow-ups and not coming across as desperate or pushy. Here are some tips to help you improve your follow-up strategy:

1. Set clear expectations: When a prospective client shows interest in your services, be upfront about your follow-up process and timeline. Let them know when they can expect to hear from you and what the next steps will be.

2. Provide value in your follow-ups: Rather than simply asking for the sale, provide additional information or resources that can help potential clients make an informed decision. This shows that you are genuinely interested in helping them and adds value to your interactions.

3. Personalize your follow-ups: Tailor your follow-up messages to the individual needs and preferences of each client. Show that you have taken the time to understand their specific requirements and how your services can address them.

4. Use a variety of communication channels: Don’t rely solely on email or phone calls for follow-ups. Consider reaching out through social media, text messages, or in-person meetings to vary your approach and connect with clients in different ways.

5. Be persistent but respectful: It’s okay to follow up multiple times if a client has shown interest in your services, but be mindful of their preferences and boundaries. Avoid bombarding them with messages or calls, and respect their decision if they are not interested.

6. Focus on building relationships: Instead of solely focusing on making a sale, prioritize building a strong relationship with potential clients. Show genuine interest in their needs and concerns, and demonstrate how your services can add value to their business.

By implementing these strategies, you can improve your follow-up process and effectively nurture relationships with potential clients without coming across as desperate for a sale.

OBM specialists use the following tools to analyze the workplace behavior:

  • Antecedent-Behavior-Consequence (ABC) analysis: The so-called “ABCs” of behavior analysis work, it involves analyzing the environment, studying behaviors resulting from that environment, and adjusting the consequence to reinforce or eliminate the behavior.
  • Pinpointing: Establishing specific modifiable behaviors or consequences.
  • Behavior-based checklists: Incorporating self-monitoring programs based on checklist items.
  • Observation and feedback: Behavior Analysts use observation to understand behavioral systems and devise feedback methods to reinforce positive and eliminate negative behaviors
  • Interobserver reliability techniques: To ensure consistency in shared environments, behavior analysts use interobserver agreements and other techniques to ensure that values observed for identical events by different observers are the same.

OBM specialists often find their work incorporated into other management tools & techniques. The primary difference in the work done in OBM, is the use of psychological insights to influence behavior dynamics in groups & workplace scenarios. These skills are used both in observing & diagnosing organizational issues & in developing effective behavior modification plans to address those issues.